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This Harry Webber campaign was credited with starting the trend of user generated content according to the NY Times.
Yet despite these many
accomplishments, Harry
Webber believes his
best work lies ahead.
According to Webber,
Advertising as we know
it is in free fall. As a
result, our everchanging
environment calls for
constant re-evaluation
and fresh thinking,
ideals that are embraced
by Webber every single
day. In 1986 Harry Webber founded Smart in Los Angeles to put his theories into practice. Smart clients demand bleeding edge thinking. Harry Webber delivers.
Harry Webber states that, "Marketing shouldn't
ever run a company, but digital should own the
brand. Digital initiatives are better suited to
compare, test, measure, segment, target, disseminate
and adjust a brand identity than any other discipline."
His work on developing User-Generated branding
initiatives like the Coca-Cola "Cool American"
campaign was just the start.
Recently he developed
a NeoAdvertising effort for GM with WeOwnGM.com and
GeniusMatters.com, to U.S. Taxpayers. He also converted
a lumber yard into a premium flooring brand with
VirtuFloors.com . Harry Webber is providing marketers
with a view into the future of our industry. "We are
reinventing Advertising. Agencies, Clients, Media and
the Audience. All of us, together."Learn More.
Few in the world have yet to be touched
by the work of Harry Webber. Campaigns
such as I Am Stuck On Band-Aid Brand,
A Mind Is A Terrible Thing To Waste , and
Quality Is Job 1 have earned him a spot
in the Clio Hall of Fame.