Relentless Creativity
Advanced Practices
Priceless Experience
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This Harry Webber campaign raised more than $12 billion to become
perhaps the most famous education TV campaign of all timee. Can you
say "A Mind Is A Terrible Thing To Waste." boys and girls?
Currently, Webber and IAPIA co-founder Angela Glenn are developing the upcoming curricula for the IAPIA Advanced Practices workshops scheduled to commence in the Spring of 2010.
The Institute's ground breaking work in the development and deployment of NeoAdvertising networks and initiatives this year will provide a fertile research resource of study and evaluation of advanced practices in real world applications.
Using the latest techniques in distance learning and systematic studies it is the intention of
IAPIA to graduate the first class of NeoAdvertising practitioners in June of 2011.
Two years ago IAPIA did a study with the help of Cal State University to find out what
spheres of influence were meaningful to the largest percentage of a controlled population
sample. We cross referenced the results of that study with an even larger web poll. The same
four categories emerged to the top: Family Well-being, Financial Security, Personal Growth
and Fun and Escape.
As a result of this ground-breaking work, IAPIA has set up work groups on several advertising
industry social networks such as AdGabber, MediaPost, MadisonAveNew and Oddpodz to begin
the process of orienting advertising thought leaders in the latest advanced practices. This effort
was the begining of our Open Ideation process to set perameters for NeoAdNet 1.0. Our blog at
iapia2.wordpress.com will be the center of this effort.
Harry Webber established the first minority
training program in the advertising industry for
the American Association of Advertising Agencies.
From there he went on to teach at New York's
School of Visual Arts,Fashion Institute of
Technology and Pratt. In 1986 Harry Webber
established The Institute of Advanced Practices
In Advertising (IAPIA) at Cal State.