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This Harry Webber website was the first interactive application of
NeoAdvertising Practices evolved at IAPIA. Branswers.com generated
a significant amount of traffic driven by leveraging search results
Motivated by the announcement in 2006 that "the marketing model is broken" by then CEO of Proctor & Gamble, A.G. Lafely Webber began by setting the precepts of his solution in writing, as he had done at the dawn of market segmentation with his landmark book, "Divide and Conquer."
Now after five years of extensive research and development, the IAPIA under the direction of Harry Webber has "Reinvented" the practice of Advertising.
Neo is what comes next. Sponsor Curated Content on the four most meaningful Topics
of Interest To Americans Today. The NeoTopics cover Family Well-Being, Financial
Security, Personal Development and Fun and Escape. Topical Content that
engages and interacts socially with and among economic audiences.
This is Neo. This is what comes next.
Neo serves at the will of the Audience, with thanks to the Sponsors.
Neo is what comes in after advertising. To have a better understanding of how to build
a brand that can be meaningful, in times of change, we invite you to download
“ Four Madison Avenue Secrets To Building A Meaningful Brand,” from Harry Webber.
Under the boastful banner "Harry
Webber is Reinventing Advertising,"
Harry Webber has set the wheels in motion
for the first all-out revamp of the
Advertising industry business model
since the invention of television.